{Supermarket Sweep}

Chanel gets reinvented a little bit each season and today's show in Paris was no exception...except nobody's talking about the clothes. The attention went to the runway which was quirkily staged as a giant supermarket, complete with Chanel-branded household products. I'm not sure what happens to props after a show but I'm sure the ones from today will be coveted as collectors items.
The collection itself featured lots of tweed coats paired with stretchy pants and running shoes.

UPDATE: According to The Guardian, the branded props aren't available to own...for anyone.
More runway pictures from The Daily Mail here.
Chanel's Supermarket Sweep at F14 Paris Fashion Week
Chanel's Supermarket Sweep at F14 Paris Fashion Week, photo by ADR


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