{Shades of...Viktor & Rolf}

It's been a revolving door of beautiful people at the Viktor & Rolf flagship store in Paris this week. Maybe they were drawn to the chic, noise-reducing, felt fabric interior? (Or maybe it was the free fashion week clothes...) Designed by Architecture & Associés, the whole entire store is furnished in grey felt. Check out Miroslava Duma's video below for a tour...I especially LOVE the grey felt floral arrangement.